Reebok, the legendary sports culture brand, has announced a groundbreaking partnership with Bryson DeChambeau and his LIV Golf team, Crushers GC. The deal marks Reebok’s re-entry into the Performance Golf category as the official apparel and footwear sponsor for DeChambeau and his team. This collaboration signals a new chapter in Reebok’s return to sport, focusing on pushing the boundaries of golf’s tradition.
As part of the partnership, DeChambeau will become the face of Reebok Golf, launching the brand’s innovative Nano Golf performance shoe in March 2025. Crushers GC, featuring teammates Paul Casey, Charles Howell III, and Anirban Lahiri, will debut Reebok’s head-to-toe golf apparel, including polos, outerwear, and pants. Fans can purchase official team kits on Reebok.com and at LIV Golf events starting March 2025.
“I’m proud to partner with Reebok as we redefine the future of golf,” said DeChambeau. “Reebok’s legacy of disrupting sport culture aligns perfectly with Crushers GC’s vision for the game.”
DeChambeau, a two-time major winner with 13 professional victories, brings significant star power to Reebok’s campaign. His record-breaking 58 at The Greenbrier in 2023 cemented his status as one of golf’s most dynamic athletes. In addition to golf apparel, he will train in Reebok’s premier performance gear, including the Nano X4 and FloatZig 1.
Reebok CEO Todd Krinsky emphasized the brand’s commitment to growing golf’s audience. “Bryson has brought fresh energy to the sport, and we’re excited to reintroduce Reebok Golf to a new generation of athletes,” he said.
Fans can shop DeChambeau’s curated collection, “Bryson’s Picks,” now on Reebok’s website, ahead of the Spring/Summer 2025 launch. Together, Reebok and DeChambeau aim to bring golf to new heights, emphasizing accessibility, innovation, and global appeal.
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