On February 16th, NASCAR fans in Los Angeles and Dallas will have the chance to experience the Great American Race like never before, thanks to a groundbreaking collaboration between Cosm and FOX Sports. Using cutting-edge technology, Cosm will deliver real-time, immersive coverage of the DAYTONA 500, making it the first-ever NASCAR race available in Shared Reality.
Cosm’s venues, featuring 12K+ LED domes, will transport fans directly to the heart of the action at Daytona International Speedway. With multiple vantage points captured by Cosm’s proprietary camera rigs, attendees will witness every high-speed pass, daring overtake, and intense battle from perspectives never before seen outside the track.
But the experience goes beyond just visuals. Spatial high-fidelity audio will replicate the thunderous roar of the engines, the excitement of the crowd, and the pulse-pounding intensity of race day. The result? A viewing experience so immersive that fans will feel as though they are standing in the grandstands at Daytona itself.
This marks a major milestone for NASCAR and sports entertainment as a whole. Cosm’s Shared Reality technology bridges the gap between live events and digital innovation, redefining how fans engage with their favorite sports. Whether in LA or Dallas, race enthusiasts will get as close as possible to the DAYTONA 500 without ever leaving their city.
For those who crave the thrill of NASCAR but can’t make it to Florida, Cosm’s immersive experience offers the next best thing—perhaps even better.
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