Liquid Death, the irreverent beverage brand known for its bold marketing, made a splash during the Super Bowl with a TV ad that cost millions—just to make viewers smile. The brand, famous for its edgy approach, didn’t hold back, using its 30-second spot to entertain while promoting its growing lineup of beverages.
“We paid millions of dollars to a big TV network just to make you smile,” the company stated. “We had to sell a lot of Liquid Death to buy this 30 seconds of airtime during the Big Game. The least you can do is click the Watch Now button below and pretend to love it.”
The ad continued Liquid Death’s signature blend of humor and self-awareness, acknowledging the massive price tag while inviting fans to embrace their unique style. The brand positions itself as the drink of choice for those who want to “look like a degenerate while actually making great life choices” with its low-calorie offerings, including Mountain Water, soda-flavored sparkling water, and iced tea.
This Super Bowl appearance reinforces Liquid Death’s unconventional approach to marketing, turning a simple product—water—into a cultural phenomenon. The ad’s playful, self-deprecating tone aligns with the brand’s ethos, appealing to those who enjoy its mix of rebellion and sustainability.
Whether viewers actually “pretended to love it” or genuinely did, one thing is certain: Liquid Death knows how to capture attention. And with millions watching, their message was loud and clear—hydration has never been this hardcore.
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