As the NFL season comes to a close, the United Football League (UFL) is gearing up for its 2025 season with the launch of its new promotional campaign, More of What You Love. Designed to capture the passion and excitement of spring football, the campaign highlights the league’s commitment to delivering high-energy action, hometown pride, and an immersive fan experience.
“More of What You Love represents the intense passion for the game that we can’t get enough of,” said Brooke Campbell, UFL Executive Vice President of Marketing & Team Operations. “The UFL is fueling football-hungry communities by delivering more ways to access, experience, and enjoy the game we all love year-round.”
Developed under the UFL’s new Marketing & Content Leadership team and produced by BIG Creative and We Equals One, the campaign showcases thrilling on-field moments and the electric atmosphere of UFL gamedays. It combines a national spotlight with local team-focused storytelling, emphasizing the deep connection between fans and their communities. Each of the league’s eight teams will feature personalized campaigns that celebrate their unique fan culture, with local promotions launching next week.
With More of What You Love, the UFL reminds football fans that the action doesn’t stop when the NFL season ends. The 2025 UFL season kicks off March 28-30 with games airing on FOX and ESPN. The 10-week regular season will culminate in the Conference Championship games on June 8, followed by the UFL Championship Game on June 14.
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