Majesticks Golf Club has announced a new partnership with Genesys, a global cloud leader in AI-powered experience orchestration, marking a significant step forward for the team ahead of the LIV Golf 2026 season. The collaboration reflects a shared commitment to innovation, precision, and performance, while placing a strong focus on enhancing the fan experience.
As part of the agreement, the Genesys brand will assume prominent placement on the back of Majesticks Golf Club’s shirt, joining HSBC and Castore as official on-kit partners. More than a traditional sponsorship, the partnership will explore new and creative ways to bring fans closer to the team and elevate engagement across Majesticks’ global audience.
Much like elite-level golf, delivering exceptional fan experiences requires strategy, adaptability, and continual refinement. Genesys brings its global expertise in artificial intelligence to help organizations orchestrate efficient, effective, and emotionally intelligent experiences. Through this partnership, Majesticks Golf Club will explore how data-driven insights and AI-powered solutions can help inform decision-making and create more connected, modern interactions for supporters worldwide.
“We are thrilled to welcome Genesys as a core partner,” said Majesticks Golf Club co-captain Ian Poulter. “Genesys shares our drive for excellence, and together we’ll strive to provide fans with the best experiences on the golf course as they support us around the world. Our fans’ support since the inception of Majesticks Golf Club has been invaluable, and we’re looking forward to leveraging Genesys’ experience orchestration capabilities to bring them even closer to the action.”
Team principal James Dunkley highlighted the partnership’s importance to the club’s long-term vision. “Majesticks Golf Club has always seen itself as a group of pioneers, not just in how we operate as a team, but in how we evolve as a business,” Dunkley said. “Genesys provides organizations with the ability to harness data in smarter, more efficient ways, enabling them to deliver exceptional service. Using that potential to enhance the experience for Majesticks fans represents a meaningful milestone in our long-term development and reinforces the calibre of partners we are proud to work with.”
Genesys chairman and CEO Tony Bates echoed those sentiments, emphasizing the alignment between the two organizations. “Majesticks Golf Club and Genesys share a deep commitment to world-class performance,” Bates said. “Just as every great round of golf is built on precise, intentional decisions, delivering exceptional experiences follows the same principle. We’re proud to partner with Majesticks GC and join its impressive roster of partners to help bring fans closer to the moments that matter most. By combining the team’s passion with our AI-powered experience orchestration, we can create more connected, memorable experiences that build lasting loyalty.”
Genesys joins an already distinguished list of Majesticks Golf Club partners, including HSBC, Castore, and Destination Sport, as the team continues to build a world-class ecosystem focused on performance, technology, and global fan engagement.
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